An SEO agency offers a variety of services designed to improve a website’s visibility and ranking in the organic search results of search engines such as Google, Bing and Yahoo. These services include:

• SEO Audit: Conducting a thorough evaluation of the website to identify areas for improvement in terms of structure, content, links and other factors that affect SEO performance.
• Keyword research: Identification of relevant keywords and search terms used by users in relation to the business, products or services offered. This includes competitor research and the search for high value keyword opportunities.
• On-page optimization: Implementation of technical and content improvements directly on the website to improve its relevance and authority in search engines. This may include optimizing titles, meta descriptions, headers, URLs, image alt tags, quality content and site structure.
• Off-page optimization: Development of strategies to increase the authority and relevance of the website through the generation of quality links from external websites (link building), as well as participation in social networks, digital public relations and other promotional tactics.
• Content creation: Development of high quality, relevant and SEO optimized content, including blog articles, guides, infographics, videos, among others, in order to attract users and improve the site’s positioning in search engines.
• Analysis and tracking: Continuous monitoring of website SEO performance, using analytics tools such as Google Analytics and Google Search Console to evaluate traffic, conversions and other key performance indicators (KPIs), and make adjustments as needed to improve results.
• Consulting and advice: Provide strategic guidance and customized recommendations to optimize the SEO strategy according to the client’s objectives and changes in search engine algorithms.

In short, an SEO agency is dedicated to improving a website’s visibility and performance in search engines through a combination of on-site and off-site optimization techniques and strategies. These services are designed to help increase organic traffic, improve lead quality and increase a company’s online presence.

The salary of an SEO professional in Spain can vary depending on several factors, such as experience, geographic location, size and industry of the company, as well as the skill level and specialization of the individual. Here is an approximate range of SEO salaries in Spain:

• Junior SEO Specialist: At the entry level, a Junior SEO Specialist can earn between 20,000€ and 30,000€ gross per year.
• Senior SEO Specialist: With more experience and advanced skills, a Senior SEO Specialist can earn between €30,000 and €45,000 gross per year.
• SEO Manager or Team Leader: An SEO manager, who supervises and leads a team of SEO specialists, can earn between 40,000€ and 60,000€ gross per year, or more, depending on experience and additional responsibilities.
• SEO Director or Digital Marketing Director: At the highest level, an SEO director or digital marketing director with extensive experience and strategic responsibilities can earn between €60,000 and €100,000 gross per year, or even more in large or multinational companies.

It is important to keep in mind that these are approximate ranges and actual salaries may vary by company, location, and other factors. In addition, some employers may offer additional benefits such as performance bonuses, health insurance, profit sharing, and more, which can influence an SEO professional’s total compensation.

Determining whether an SEO agency is a good one involves evaluating a number of factors that reflect their experience, credibility, strategic approach and ability to meet your marketing objectives. Here are some key aspects to consider when evaluating the quality of an SEO agency:

• Reputation and testimonials: Research the agency’s reputation by looking for testimonials, reviews and references from previous clients. Positive comments and satisfactory experiences from other clients can be strong indicators of the quality of service offered by the agency.
• Client portfolio and success stories: Review the agency’s portfolio for examples of past work and success stories. Examine the quality and relevance of the results achieved for other clients in terms of improved rankings, organic traffic, lead generation and return on investment (ROI)..
• Experience and Expertise: Check the agency’s SEO experience and expertise, including how long they have been in business, the clients they have served and the results they have achieved. Look for an agency with a team of experienced professionals trained in the latest SEO practices.
• Transparency and communication: Evaluate the agency’s transparency and communication during the initial consultation process. They should be willing to explain their SEO strategies and tactics in a clear and understandable manner, as well as provide regular reports on campaign progress and results.
• Ethical approach: Make sure the agency follows ethical SEO practices and in accordance with search engine guidelines, such as Google. Avoid agencies that promise quick results through “black hat” tactics that can result in penalties and damage to the website’s reputation in the long run.
• Up-to-date and educated: Look for an agency that keeps abreast of the latest trends and changes in the SEO field. They must demonstrate an ongoing commitment to the education and professional development of their team, as well as an ability to adapt to changes in search engine algorithms.
• Customization and strategic approach: Every business is unique, so it is important that the agency offers customized solutions and a strategic approach tailored to your specific needs and goals. Avoid “one-size-fits-all” solutions and look for an agency that is willing to develop a customized SEO strategy for your company.

By evaluating these aspects and asking clear questions during the selection process, you will be able to determine if an SEO agency is a good one and if it is the right one to help you achieve your online marketing goals.