Are you looking for the best TikTok advertising agencies in Europe?
You’re in the right place.
Marketing in Europe can be challenging because there are 24 official languages and many different cultures.
But TikTok offers a strong performance marketing channel for European businesses, helping with everything from brand awareness to direct e-commerce sales for specific audiences.
Still, TikTok’s unique algorithm makes it harder for traditional advertisers. That’s where specialized agencies can help.
Here are the agencies we recommend.
Which top TikTok advertising agency should you choose?
Here’s a quick comparison of the top options:
| Agency | Location | Why They Stand Out |
|---|---|---|
| Brainlabs | London, UK | Data-driven TikTok campaigns with trend prediction via proprietary Bytesights analytics. |
| Splay One | Stockholm, Sweden | Branded entertainment and episodic TikTok content tailored to Nordic cultures. |
| Buzzanova | Copenhagen, Denmark | Influencer-led TikTok strategies built on local creator relationships. |
| Journey Agency | Oslo, Norway | Performance-focused TikTok ads using advanced tracking and creative testing. |
| Pulse Advertising | Hamburg, Germany | High-end influencer marketing with 360° TikTok-first campaigns. |
Best TikTok Advertising Agencies in Europe
Europe has a broad digital marketing industry, with some of the best agencies found in France, Germany, and the Netherlands.
However, when it comes to TikTok agencies, here is a detailed breakdown of the best ones.
#1
Brainlabs
guaranteed viral reach and data-supported campaign
- Headquartered in London, UK, with offices throughout Europe.
Among the best TikTok advertising agencies in Europe is Brainlabs.
Yes, the well-known digital media giant you’ve heard about.
But why?
Well, Brainlabs recently acquired Fanbytes, one of the best TikTok advertising agencies in UK.
Just a few years ago, Fanbytes was widely regarded as the gold standard for TikTok marketing in Europe.
They actually started as a Gen Z specialist but with the recent acquisitions under Brainlabs, they’re now expanding with enterprise-level data infrastructure.
This is really important because they have the analytics tool, “Bytesights.”
This in-house software lets them collect TikTok data to predict trends early and gives clients a first-mover advantage on viral audio and challenges.
Now you see what the whole buzz is about.
They don’t go just for creating “cool” videos.
It’s no surprise they manage campaigns in the UK, France, and Germany, adapting content to local humor and cultural references.
#2
Splay One
television studio, but for today’s mobile platforms
- Headquarters: Stockholm, Sweden (Offices in Oslo, Copenhagen, Helsinki)
When you look for the best TikTok advertising agencies in Nordics, Splay One is the first to go to.
Splay One was created when Splay and United Screens joined forces.
They are a strong media company that understands the unique qualities of each Nordic country.
A campaign that succeeds in Sweden might not have the same impact in Norway.
Splay One’s local teams in each capital help make sure content fits each culture. They focus on branded entertainment, making series and episodes on TikTok that encourage users to return for more.
As one of the best TikTok advertising agencies in Sweden, they are strong in the food, beverage, and lifestyle sectors, helping brands like Coca-Cola and Nordic dairy giants shift from TV advertising to TikTok.
#3
Buzzanova
Influencer marketing and full-service social media management
- Headquarters: Copenhagen, Denmark
Buzzanova calls itself a Nordic full-service social media agency.
In Denmark’s close-knit market, Buzzanova has built personal connections with many of the country’s leading creators and micro-influencers.
This helps them run campaigns that come across as real recommendations instead of obvious ads.
As one of the best TikTok advertising agencies in Denmark, they offer a one-stop-shop model, taking care of everything from strategy and content creation to community management.
For international brands entering the Danish market, Buzzanova serves as a cultural translator, ensuring campaigns connect with Danish humor.
#4
Journey Agency
data-backed roadmap to get there
- Headquarters: Oslo, Norway (Offices in Stockholm)
Journey Agency puts performance first, focusing on what really matters: sales, not vanity metrics.
While some creative agencies aim to go viral, Journey’s main goal is to help clients become profitable.
Journey’s team knows TikTok Ads Manager inside and out.
They specialize in server-side tracking and advanced audience segmentation to make sure every Norwegian Krone spent brings results.
Their team combines a strong focus on paid social with creative testing.
Instead of running just one ad, they test dozens of versions to find out which hook, sound, or visual style gets the lowest Cost Per Acquisition (CPA) with Norwegian users.
After several years, Journey is now recognized as one of the best TikTok advertising agencies in Norway.
That’s why Journey is a great partner for international brands entering Norway. They understand how Norwegian consumers behave online.
Yes, Norwegian consumers are highly digital but quick to scroll past ads that don’t interest them. If you want to boost e-commerce sales or generate leads, Journey is the agency for you.
#5
Pulse Advertising
Clients such as MAC Cosmetics, MINI, and Nespresso trust Pulse
- Headquarters in Hamburg, Germany (with hubs in Milan, London, and New York)
Pulse Advertising is known as one of the best TikTok advertising agencies in Europe.
Founded in Germany and Italy, Pulse connects high-performance data marketing with high-fashion editorial standards.
Pulse specializes in social media management and influencer marketing.
As a TikTok Partner, they get early access to new ad formats and beta features on the platform.
One of their main strengths is their large network of influencers.
Pulse works exclusively with some of the biggest creators in Europe.
This helps brands avoid the complicated process of negotiation and talent scouting.
What else should you know about them?
Well, they are especially skilled at running 360-degree campaigns, with TikTok as the main focus, supported by Instagram Reels and paid social ads.
Pulse campaigns are known for being polished, focused on storytelling, and effective at building brand equity instead of just chasing cheap clicks.
This is especially important for luxury advertisers who want to be bold on TikTok without going too far.
In Summary
Choosing the right TikTok agency in Europe depends on your goals and the region you want to target.
But keep in mind that the agencies listed above have the skills to help your brand stand out and truly connect with your audience on the “For You” page.
Let us know in the comments which one of the best TikTok advertising agencies in Europe from our list is your favorite, and don’t forget to check out our blog.